The Lancia stand looks for all the world like an elegant couture fashion showroom, remarkable for its sophisticated styling, with all the cars on show like so many gorgeous garments. The exhibition area is of huge stylistic appeal, predominantly in black, juxtaposed with pure white and stylish silver as an ideal match with the body shades of the cars on display. In the same way, the furnishings and materials used on the stand reflect the craftsmanship and quality of the Lancia model interiors. Lancia style in all its forms is all set to steal the scene in Bologna.

The same elegant looks are evident in the lounge area, where you can relax at the Lancia Café, a traditional meeting point for a rendezvous or quick aperitif. The café has also become an institution outside the motor shows, as demonstrated by its presence, in temporary form, at the last two film festivals – Cannes and the last two editions of the Venice Film Festival - that became a festival routine for actors and show business personalities; or in permanent form, to wit the opening of the first Lancia Lifestyle Lounge in Berlin this February (an innovative concept that combines the qualities of a lounge bar with those of a car exhibition space).